Social media has become a top way for people to discover brands that they love and to develop a rapport with those brands. In fact, there are over 1.38 billion daily active Facebook users, and that’s not including other social media platforms like LinkedIn, Instagram, or Snapchat. This means that every day you have the chance to be seen by over a billion potential customers. That reach is bigger than anyone has ever had access to in history!
Imagine a brick and mortar store before the internet. Their reach was contained to whoever walked by their shop or who could see their marketing campaign (posters, billboards, buses, etc.).
Now, for just a portion of the cost, your business can be seen by millions of people with the click of a mouse. That’s why creating a social media presence coupled with a social media ad campaign is crucial to getting your auto dealership to grow and thrive. Not only does social media drive awareness and engage your audience, but it builds trust and ongoing loyalty to your brand through conversation.
Organic Social Media Marketing for Auto Dealerships
The first step for any social media marketing strategy involves building pages and accounts on multiple social media platforms such as Facebook and Twitter. These pages and accounts should:
- Link to your website
- Highlight your brand through visuals and text
- Provide accurate, up-to-date information such as your hours and address
- Be updated on a regular basis with engaging content
- Provide trusted customer reviews
- Allow customers to spread the word about your dealership
While most car dealerships are on social media, many of them simply do not have the time to update their pages and accounts, or the dealerships aren’t sure of what counts as engaging content. As they should be, dealerships are more focused on their car sales than on their social media presence. Allow Local Marketing Inc. to handle your social media accounts as we are able to;
- Create and verify social media pages and accounts
- Update existing social media pages and accounts
- Create professional photo designs and profile descriptions for social media
- Write, schedule, and publish engaging social media posts that keep your customers plugged into life at the dealership
Why is Social Media Important?
As your current customers engage with your Facebook posts or tweets, they are more likely to stay loyal to your car dealership. At the same time, their friends and followers are notified, which helps introduce new people to your business!
At LMI, we are constantly evolving a social media strategy that puts you in front of the right audience at the right time. We will curate content for your social media posts, scouring the internet for articles, posts, memes, and anything else that will grab the attention of potential customers, and then post those at peak times. When you have an original blog post or a special sale, we want to talk about it on your social media accounts. The key is exposure. Get seen, capture their attention, and bring more customers to your dealership.
Social Media Ads for Your Car Dealership
Social media advertising is an active, outbound approach that can be used to reach current and new customers alike with special offers. Without even realizing it, you probably scroll past 100’s of ads a day, just on your Facebook feed. Let us leverage that traffic for your dealership!
Social media ads drive traffic directly to your website, and advertising on social media is price-competitive with very low costs per click. It also offers incredible targeting abilities, which include:
- Brand interests
- Online shopping behaviors such as new and/or used car shopping
- And more!
Our team will help you create a smart and effective social media ad campaign targeted specifically for your auto dealership. If you’re wanting to advertise for your end-of-the-year sale, we’ll help you make sure you get those ads in front of the right audience with great visuals and smart and effective language.
If an ad isn’t getting the results you’re looking for, we’ll tweak it until it’s right or scrap it to create a brand new one that works better for you. Is your current digital marketing company doing this?
Start Driving More Business Using Social Media
If you’re ready to retain and gain customers using a professional social media marketing strategy, contact us online or call us at 404-917-2100 to get a complimentary analysis of your social media presence and how you can leverage your accounts to drive more business.