Spring is an excellent time for law firms to revisit their current marketing strategies to ensure they’re efficient and bringing a positive return-on-investment. If you don’t know where to start, use the following tips to jump-start your marketing strategy spring cleaning.
Bloom Your Business with Responsive Websites
According to a Smart Insights report, consumers now use mobile phones more than laptop or desktop computers to access the web. If your law firm’s website isn’t optimized for mobile consumption, you may be losing customers to your competition.
A Google survey reported that 48% of users said if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. The best way to ensure your website works well across all devices is with a responsive design.
There is no better time than now to clean up your website and make it user-friendly for your visitors. Responsive designs will ensure your brand message remains intact across all platforms and devices.
Cleaning Cobwebs Off of Content
Whether you publish content once a month or once a week, auditing your content is a great place to focus your spring cleaning efforts.
Begin your audit by reviewing your website’s performance in Google Analytics. Top insights to review are:
- Time on page
- Keyword and search data
- Social engagement
- Time of publication
- Length of post
A content audit will give you a brief snapshot of assets you already have in place and how to improve upon your current strategy.
Adjusting Attorney Bios
Most reports suggest attorney biography pages account for the majority of the traffic to a law firm’s website. This means visitors are reading your bio more than your homepage and contact us page combined.
Your online bio can make or break your web presence, because it connects you to clients. As a result, it’s imperative your bio is organized for optimal user experience.
It’s important your bio reflects you, and is not simply a shopping list of facts and accomplishments. The goal of the bio is to build trust and persuade the reader that you can indeed solve their legal issues.
A few key points to help your bio connect with audiences:
- Keep it short (anywhere from 350 to 500 words)
- Highlight the most relevant and important information
- Show off peer reviews and client testimonials
- Get personal with a profile picture
Call for a Free Digital Analysis of Your Law Firm
In today’s age of digital marketing, it’s vital law firms do everything possible to capture the attention of audiences who are seeking legal help. As a result, your website must be in excellent condition.