A good website design is not only visually stimulating, but it must also have functionality. Potential customers can be intimidated by overly complicated sites, and become frustrated when they are unable to find what they want, whether it be information or a product.
Testing usability is a vital part of all of Meta Media, Inc.’s website design or redesign projects. We test and retest every aspect of a site to ensure a great overall user experience for all of our client’s websites.
Mashable.com recently posted an interesting read providing an in-depth exploration of this topic. The article emphasizes the importance of assessing a website from the user’s perspective, not just a marketing/business angle. Check out their article: “22 Essential Tools for Testing Your Website’s Usability.”